SEO

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The Customer Journey: Using Content Marketing to Pave the Way

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The Customer Journey: Using Content Marketing to Pave the Way

Ethos Copywriting takes a 360-degree look at how content marketing attracts potential customers and builds strong foundations for future business relationships during the customer journey.

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Four Reasons Why Every Real Estate Agency Needs a Blog in 2020

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Four Reasons Why Every Real Estate Agency Needs a Blog in 2020

It’s crucial to have a comprehensive online real estate marketing strategy with a high-quality blog as its backbone in 2020. Here’s Why.

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The Part of SEO You Forgot: Image Optimization (Six Tips to Rank Higher)

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The Part of SEO You Forgot: Image Optimization (Six Tips to Rank Higher)

To ensure your images add value to your digital presence, you need to optimize them appropriately for the web. From alt tags and proper dimensions, to file sizes and file types, we’re digging into the oft-forgotten realm of image optimization.

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How Do I Get My Business To Appear At The Top Of Search Results?

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How Do I Get My Business To Appear At The Top Of Search Results?

If you’re not basking on the first page of search results, you’re missing out on huge swells of web traffic. To help you make waves in your industry and earn the clicks of people surfing the net, we’ve provided seven effective tips for boosting search ranking and authority.  

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Don’t Gamble With Black Hat SEO Techniques

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Don’t Gamble With Black Hat SEO Techniques

Black hat SEO might give your site a quick boost in authority, but these nefarious methods can also get you banned from search engines. However, some marketers and business owners don’t even realize that they’re doing anything wrong.

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Why Becoming a Thought Leader Will Give You Authority In Your Field

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Why Becoming a Thought Leader Will Give You Authority In Your Field

Becoming a thought leader doesn’t happen overnight; your acumen and opinions are only taken seriously if you’ve built credibility around your name, business, or brand. So how is this done?

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How Content Marketing Can Help You Win The Zero Moment of Truth

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How Content Marketing Can Help You Win The Zero Moment of Truth

Welcome to the era of research-obsessed customers. Whether it's reviews or side-by-side comparisons, they research every last detail of a product or service. This behavior, known as the Zero Moment of Truth, has changed the way that marketers strategize.

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Now It's Personal: Search Optimization Is About "Me, Myself, and I"

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Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.

 

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