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The Customer Journey: Using Content Marketing to Pave the Way

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The Customer Journey: Using Content Marketing to Pave the Way

Ethos Copywriting takes a 360-degree look at how content marketing attracts potential customers and builds strong foundations for future business relationships during the customer journey.

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Content Relations: How Content Marketing and Public Relations Have Merged

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Content Relations: How Content Marketing and Public Relations Have Merged

Ethos reveals the differences and similarities between PR and content marketing, demonstrates how brands can combine the two, and explores why it’s essential to do so.

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Why Successful Healthcare Marketing is Based on High-Quality Content

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Why Successful Healthcare Marketing is Based on High-Quality Content

The internet has become the go-to place for researching health information. When it comes to developing a marketing strategy for healthcare organizations, it’s essential that high-quality content is a part of it.

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Four Reasons Why Every Real Estate Agency Needs a Blog in 2020

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Four Reasons Why Every Real Estate Agency Needs a Blog in 2020

It’s crucial to have a comprehensive online real estate marketing strategy with a high-quality blog as its backbone in 2020. Here’s Why.

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How Content Marketing Can Help Your Restaurant Weather COVID-19

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How Content Marketing Can Help Your Restaurant Weather COVID-19

To help keep the orders coming in, Ethos Copywriting outlines the current landscape of foodservice, content-based solutions for increasing sales, and how to leverage email and social media amid the COVID-19 crisis.

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The Part of SEO You Forgot: Image Optimization (Six Tips to Rank Higher)

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The Part of SEO You Forgot: Image Optimization (Six Tips to Rank Higher)

To ensure your images add value to your digital presence, you need to optimize them appropriately for the web. From alt tags and proper dimensions, to file sizes and file types, we’re digging into the oft-forgotten realm of image optimization.

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Why Content Marketing Is Critical in the Trust Economy

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Why Content Marketing Is Critical in the Trust Economy

While today’s trust economy looks significantly different thanks to modern technology and the rise of social media, it continues to be a central theme that’s present throughout the entirety of the consumer journey.

 

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