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The Part of SEO You Forgot: Image Optimization (Six Tips to Rank Higher)

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The Part of SEO You Forgot: Image Optimization (Six Tips to Rank Higher)

To ensure your images add value to your digital presence, you need to optimize them appropriately for the web. From alt tags and proper dimensions, to file sizes and file types, we’re digging into the oft-forgotten realm of image optimization.

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How Do I Get My Business To Appear At The Top Of Search Results?

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How Do I Get My Business To Appear At The Top Of Search Results?

If you’re not basking on the first page of search results, you’re missing out on huge swells of web traffic. To help you make waves in your industry and earn the clicks of people surfing the net, we’ve provided seven effective tips for boosting search ranking and authority.  

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Don’t Gamble With Black Hat SEO Techniques

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Don’t Gamble With Black Hat SEO Techniques

Black hat SEO might give your site a quick boost in authority, but these nefarious methods can also get you banned from search engines. However, some marketers and business owners don’t even realize that they’re doing anything wrong.

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How Content Marketing Can Help You Win The Zero Moment of Truth

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How Content Marketing Can Help You Win The Zero Moment of Truth

Welcome to the era of research-obsessed customers. Whether it's reviews or side-by-side comparisons, they research every last detail of a product or service. This behavior, known as the Zero Moment of Truth, has changed the way that marketers strategize.

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Now It's Personal: Search Optimization Is About "Me, Myself, and I"

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Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.

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Is Machine Learning/AI Eliminating Human Input From Digital Marketing?

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Is Machine Learning/AI Eliminating Human Input From Digital Marketing?

As advertising dives deeper into automation, it’s hard not to feel uncertain about the industry’s future as artificial intelligence (AI) and machine learning take the reins of many responsibilities once held by the traditional marketer. Yet, the future may not be as bleak as many believe.

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Beyond SEO: How to Seize the Micro-Moment

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Beyond SEO: How to Seize the Micro-Moment

Due to smartphones, we’ve become curious, content-consuming creatures who ask extremely specific questions throughout the day. These instances of seemingly spontaneous search are referred to as "micro-moments." While they can sometimes be just seconds long, these moments are critical to capture.

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What Is the Difference Between SEO and SEM?

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What Is the Difference Between SEO and SEM?

What’s the difference between SEO and SEM? In this piece we explore the similarities between SEO and SEM, discuss "black hat" vs "white hat" techniques, highlight some great resources to help you do your own website audit, and pass a long a few tricks of trade.

 

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