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How Law Firms Can Leverage Content Marketing to Attract New Clients

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How Law Firms Can Leverage Content Marketing to Attract New Clients

If you're the owner or marketing director of a law firm and you’re starting to form your digital marketing strategy, then you’ve come to the right place. Ethos Copywriting defines content marketing, outlines the steps you need to take to leverage content, and explains why it’s vital to do so.

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The Customer Journey: Using Content Marketing to Pave the Way

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The Customer Journey: Using Content Marketing to Pave the Way

Ethos Copywriting takes a 360-degree look at how content marketing attracts potential customers and builds strong foundations for future business relationships during the customer journey.

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The Part of SEO You Forgot: Image Optimization (Six Tips to Rank Higher)

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The Part of SEO You Forgot: Image Optimization (Six Tips to Rank Higher)

To ensure your images add value to your digital presence, you need to optimize them appropriately for the web. From alt tags and proper dimensions, to file sizes and file types, we’re digging into the oft-forgotten realm of image optimization.

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How Do I Get My Business To Appear At The Top Of Search Results?

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How Do I Get My Business To Appear At The Top Of Search Results?

If you’re not basking on the first page of search results, you’re missing out on huge swells of web traffic. To help you make waves in your industry and earn the clicks of people surfing the net, we’ve provided seven effective tips for boosting search ranking and authority.  

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Don’t Gamble With Black Hat SEO Techniques

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Don’t Gamble With Black Hat SEO Techniques

Black hat SEO might give your site a quick boost in authority, but these nefarious methods can also get you banned from search engines. However, some marketers and business owners don’t even realize that they’re doing anything wrong.

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Boost Your Google Ads Quality Score By Slashing Your Site's Load Time

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Boost Your Google Ads Quality Score By Slashing Your Site's Load Time

When it comes to competing in Google Ads, an extra second of load time on your site can be the difference between a conversion and bounce. But shaving seconds of load time requires parsing through data, meticulously optimization, removing extraneous code, and compressing imagery.

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Now It's Personal: Search Optimization Is About "Me, Myself, and I"

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Now It's Personal: Search Optimization Is About "Me, Myself, and I"

Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.

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How Do Social Media Signals Affect SEO?

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How Do Social Media Signals Affect SEO?

A lot of marketers believe social media signals are used as a direct ranking factor by Google. Is there truth to this belief or is it simply a myth? We can confidently tell you that social media plays a role in search engine results, but it works a little different than one might think.

 

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