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Does Humor Work in Advertising?

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Does Humor Work in Advertising?

Humor succeeds in drawing attention and creating memorable moments, which is why smart brands take a humorous approach to advertising.

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Content Relations: How Content Marketing and Public Relations Have Merged

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Content Relations: How Content Marketing and Public Relations Have Merged

Ethos reveals the differences and similarities between PR and content marketing, demonstrates how brands can combine the two, and explores why it’s essential to do so.

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Why Successful Healthcare Marketing is Based on High-Quality Content

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Why Successful Healthcare Marketing is Based on High-Quality Content

The internet has become the go-to place for researching health information. When it comes to developing a marketing strategy for healthcare organizations, it’s essential that high-quality content is a part of it.

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Four Reasons Why Every Real Estate Agency Needs a Blog in 2020

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Four Reasons Why Every Real Estate Agency Needs a Blog in 2020

It’s crucial to have a comprehensive online real estate marketing strategy with a high-quality blog as its backbone in 2020. Here’s Why.

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How Content Marketing Can Help Your Restaurant Weather COVID-19

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How Content Marketing Can Help Your Restaurant Weather COVID-19

To help keep the orders coming in, Ethos Copywriting outlines the current landscape of foodservice, content-based solutions for increasing sales, and how to leverage email and social media amid the COVID-19 crisis.

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How Content Marketing Can Help You Win The Zero Moment of Truth

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How Content Marketing Can Help You Win The Zero Moment of Truth

Welcome to the era of research-obsessed customers. Whether it's reviews or side-by-side comparisons, they research every last detail of a product or service. This behavior, known as the Zero Moment of Truth, has changed the way that marketers strategize.

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Is Machine Learning/AI Eliminating Human Input From Digital Marketing?

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Is Machine Learning/AI Eliminating Human Input From Digital Marketing?

As advertising dives deeper into automation, it’s hard not to feel uncertain about the industry’s future as artificial intelligence (AI) and machine learning take the reins of many responsibilities once held by the traditional marketer. Yet, the future may not be as bleak as many believe.

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Beyond SEO: How to Seize the Micro-Moment

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Beyond SEO: How to Seize the Micro-Moment

Due to smartphones, we’ve become curious, content-consuming creatures who ask extremely specific questions throughout the day. These instances of seemingly spontaneous search are referred to as "micro-moments." While they can sometimes be just seconds long, these moments are critical to capture.

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Does Sex Still Sell in The Age of Digital Marketing?

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Does Sex Still Sell in The Age of Digital Marketing?

Does sex still sell in the age of digital marketing? We can tell you the axiom is true, but social media platforms and search engines have strict guidelines when it comes to sexually suggestive content. Plus, there are cultural and psychological implications to this marketing strategy.

 

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